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SmileDirectClub is closing! Why it’s happening & What to do

December 19, 2023

We heard the recent news about SmileDirectClub closing its doors, and (unfortunately) we’re not surprised! Mail-order clear aligners have been known to cause irreparable damage to their patients’ precious smiles.

We genuinely hope that you haven’t been negatively impacted by SmileDirectClub mail-order care. As an experienced orthodontist, it’s reassuring to know that there is less risk of people experiencing smile-related issues in the future!

We want you to know that we’re here for you, and we’re not going anywhere! We’re proud to be Orlando’s first choice for people seeking the highest quality orthodontic care with a convenient, fully-virtual experience.


What happened to SmileDirectClub?

Here’s what we know about the SmileDirectClub bankruptcy, as reported by ABC News:

  • SmileDirectClub filed for bankruptcy at the end of September, 2023, due to a near $900 million debt.
  • SmileDirectClub has been sued for “unlawfully using non-disclosure agreements to manipulate online reviews and keep customers from reporting negative experiences to regulators.”
  • SmileDirectClub has also run into a number of legal battles stemming from the health risks their patients have been susceptible to, particularly patients developing advanced gum disease and their “doctors” misdiagnosing cases.

In the last 3 years, the Better Business Bureau has reported that SmileDirectClub racked up a whopping 1,762 complaints from consumers!


What to do if you’re currently in treatment with SmileDirectClub

All you have to do is request a complimentary virtual consultation with us, and we’ll help you achieve the beautiful smile you deserve – with safe, personalized, high-quality orthodontic care.

Your smile deserves the absolute best. That includes highly-personalized care, expert treatment monitoring from a 5-star orthodontist, convenient location, virtual check-ins, and flexible financing options with NO hidden fees.

Your health, safety and satisfaction are our top priorities. No two patients are the same – not their smiles, lifestyles, preferences or needs.

  • Dr. Battle creates custom treatment plans on an individual basis.
  • At every in-person visit, you’ll see your highly-qualified, personal orthodontist who knows you, understands your needs, and remembers the little details about you! And when you check in with us virtually, you’ll still be connected with your personal orthodontist.
  • We offer flexible financing options and create custom payment plans to suit your budget. We’re proud to offer all orthodontic treatments at the same price with no down payment, or low monthly payments. We also accept outside financing with CareCredit or LendingPoint!


We bring you expert, modern orthodontics in Orlando.

Dr. Battle has years of experience creating beautiful smiles for our Orlando communities. You can choose from a range of modern orthodontic treatments, including Invisalign® and Clarity™ 3M™ clear aligners, truly invisible InBrace® braces, clear ceramic braces and metal braces.

We’ll start with a complimentary virtual consultation, then an in-person orthodontic exam for Dr. Battle to assess your current smile. Then he’ll create your custom treatment plan that ends in your perfect smile.


Why should you NOT consider mail-order/DIY clear aligners?

With online orthodontics or Invisalign online (like SmileDirectClub), you are your own doctor. These companies will send you a DIY impression kit with a putty material that you bite into, then send back to the company through the mail. There is a LOT of room for error this way.

If you don’t bite evenly into the tray or the impression is damaged in the mail, the treatment plan they create won’t be accurate for your smile. This can lead to an ineffective treatment plan and cause serious damage to your smile!

SmileDirectClub and similar companies also say that they offer “lower treatment fees”; however, consumers have reported a number of hidden fees tacked on throughout treatment. The cost of risky, DIY clear aligner treatment can come out higher than the cost of treatment created and monitored by a highly-experienced, highly-qualified local orthodontist.


Choose Premiere Orthodontics, a trusted orthodontist Winter Springs and Waterford Lakes!

The risks of ineffective orthodontic treatment can lead to a slew of issues involving your finances, your smile and your health.

Choose quality care from the start and save yourself the headache. Whether you’re currently undergoing SmileDirectClub treatment or are considering treatment, we welcome you with open arms (and smiles!) to the Premiere Orthodontics family!

Request your complimentary consultation and free orthodontic exam with us at one of our conveniently located orthodontist offices in Winter Springs or Waterford Lakes.

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